About the Client
Bruno Pharma is one of the biggest pharmaceutical companies in Europe. For over 25 years, Bruno MD has led the health and wellness industry, offering innovative, prescription-grade dietary supplements. Meticulously formulated with the latest research and top-quality ingredients, these products support optimal health. Bruno MD’s commitment to excellence has built a reputation for providing safe, reliable solutions for enhancing vitality, longevity, and overall well-being.
Project Scope
BrunoMD required a Headless Commerce solution using Shopify Plus and a frontend platform that is fast as well as intuitive. The user interface design that they opted for was very resource-heavy as it used a masthead video alongside a lot of images showing the product in actual usage as well as custom-shot model photographs. Bruno takes pride and relies on their loyal customer base to promote their business online. So they had to connect to their social media platforms and showcase the feedback as well as the product usage videos on their homepage and product pages. For a D2C endeavor with best-in-class Health supplements for personal care in the American market, They understand that customer trust is most important they have to connect with their customers based on results rather than gimmicks. started with us to manage and maintain their headless commerce platform named “Shogun FrontEnd”.
When Shogun went out of the market due to their internal management decision, BrunoMD was stranded with its platform for its websites and landing pages. DesignersX suggested a lightweight and quick solution to build the whole structure of the static frontend with Shopify backend using a custom set of tools like NodeJS & NextJS. The result is a headless Shopify platform that works amazingly fast with all the bells and whistles of a monolithic platform.
Services Rendered
- Shopify Headless Development
- Customer Middleware Development
- System Integration
- FrontEnd Static Website
Technology Stack
- Shopify
- NextJS
- NodeJS
- GraphQL
- Restful API
- WordPress
The Challenge
Shogun was a good platform and when its management decided to shut down the product, BrunoMD had only a few choices like moving back to Shopify traditional or investing heavily in another platform. Bruno wanted a stable yet powerful platform that could compete with the standards set by Shogun.
Ambitious Expectation
When the DesignersX team suggested a custom solution based on NextJS & NodeJS, We started it as a PoC for a microsite. Even the expectations went sky-high when the microsite performed faster and better than the previous platform it was hosted on.
Stratagy & Excellence
We took the challenge and worked around the expectations set by the initial PoC to carefully review each version of the deployment, which helped us define each aspect of the website speed in clarity. The result was a fully functional, fast, and intuitive headless commerce architecture.
The Result
Shopify based headless eCommerce architecture serving multiple websites, Microsites and landing pages with single shopify checkout process. Seamless integration to other toold like Hubspot CRM, Customer feedback engine, Social Media and WordPress. All of this came with below features:
- Enhanced Speed and Performance: The new platform outperformed the previous solution, delivering a fast and reliable user experience.
- Business Continuity: BrunoMD experienced a smooth transition with zero operational downtime.
- Future-Ready Platform: The scalable architecture allows for easy updates and integration of new features as the business grows.
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